This 2 year project has been created as a result of a Knowledge Transfer
Partnership (KTP) between Web Marketplace Solutions Ltd and the
University of Hull, Department of Computer Science. The project looks
to introduce business
intelligence into the company's Online Trading Architecture. This will
involve the investigation and development of marketing strategies using
data mining to provide a business intelligence decision support tool.
The project aims to build
• In-depth understanding of data mining methodologies and techniques,
with a specific knowledge of the issues associated in applying them in
the project domain.
• Understanding of decision support applied to E-commerce
• E-business perspective on the understanding of applied artificial
intelligence
Web Marketplace Solutions Ltd, situated in the attractive market town of Beverley, is an expanding company providing large and sophisticated business clients with an ‘Online Trading Architecture' - an internet environment from which they can create and manage content and sales campaigns.