Fallacies of ambiguity
        Equivocation - meaning of one word
           e.g. He has good grip
        Amphiboly - whole sentences
           e.g. All idiots are not unhappy

Contextual Fallacies
        Fallacies of importance and context
            Advertising typically makes use of the latter.

Fallacy of argumentum ad hominem
        Arguments directed against the person
            not what that person has said
           e.g. That cannot be right if that idiot wrote that.

Fallacy of arguing from authority
        It is true because X said it.

Fallacies that appeal to sentiments
        It is true because everybody believes it
        It is true because the contrary is unpalatable

Argumentum ad ignorantiam
        It is true because there is no evidence to the contrary

Petitio principii
        Fallacy of begging the question
            Premise is the same as conclusion and conclusion assumed to be true

Fallacy of composition
        Whole is true because part is true

Fallacy of division
        What is true of the whole, is also true of the parts

Fallacy of ignoratio elenchi
        the irrelevant conclusion

Fallacy of non sequitar